18, Nov 2022
Whether you are new to SaaS marketing or you’ve been at it for a while, there are many things you can do to improve your search engine optimization. There are several key areas that need to be considered including Technical SEO, Local SEO, On-page SEO, and Pre-funnel SEO.
Identifying your audience and creating a pre-funnel SEO strategy is the first step to boosting your SaaS SEO. This stage is particularly important to B2B brands, as people are rarely impulse buys. It is important to know what your target customers are looking for and what their pain points are.
The goal of a pre-funnel SaaS SEO strategy is to attract the most qualified traffic, or users, for your SaaS product. This means targeting keywords that are relevant to your target market. Using keywords in your content, meta descriptions and subtitles can help you do this.
The best way to do this is to analyze your content analytics. Take note of which blog posts generate the most traffic and which posts are most effective. Also, consider creating a landing page for your blog. You can use a landing page to funnel more traffic to your blog. You can even set up a drip campaign to send more content to your subscribers.
Using on-page SEO can increase your search engine rankings, drive more organic traffic, and improve the overall performance of your website. It’s important to know the basics of on-page SEO so you can optimize your website for search engines.
One of the key components of on-page SEO is content. Creating content that is relevant to your site’s subject matter can boost your site’s rankings and help you attract more visitors. Content should be optimized for search intent and have keywords in the title, body, and images.
Another important component of on-page SEO is adding external links. These links help search engines understand the context of your content. Internal links are also important, as they help your website’s authority spread. The most effective internal links include anchor text that is descriptive of the page being linked to.
Optimizing your images is also a great on-page SEO strategy. Include your target keyword in the image file name, and use descriptive alt text to improve accessibility. Images are also a great way to break up text-heavy articles and make them more interesting.
Investing in technical SEO is an effective way to improve your SaaS SEO strategy. It helps you attract new customers and improve your current user experience. It also increases your site’s indexation and gives your site a better ranking.
It’s important to have a well-structured website to ensure that users stay on your site for longer periods of time. A user-friendly navigation will also increase page views and reduce bounce rates.
A technically healthy website is also structured so that search engines can easily analyze the content on the page. This will ensure that they can properly index your page. Using an SEO crawler such as Screaming Frog can also help you run deep crawls of your website. You can also check the number of pages that are indexed by using Google’s site search.
Using a technical SEO audit can help you identify important issues affecting your organic search performance. These issues can include duplicate content, slow load times, and missing HTML tags. The results can give you an idea of where to focus your efforts, as well as help you improve your ranking.
Using the right SEO strategy to improve your SaaS SEO is a good way to increase exposure and get more people to visit your site. The best SEO strategy takes into account your keywords, site navigation, and customer experience. The more people who visit your site, the more chances you have of getting conversions.
When a search is made for a product or service in a particular location, users look for a web presence that indicates the business’s relevance. Having a permanent address can help your business stand out. However, many SaaS companies do not have a physical location. This can make it difficult for them to compete with larger brands.
To improve your SaaS SEO, you need to focus on generating content that is local and relevant. Google’s Keyword Planner can help you come up with keywords that are relevant to your business.
Creating a blog is another way to get backlinks. If you have a business blog, you can use this to create content related to the local events your business participates in.
18, Nov 2022
Having a growth-focused search strategy is important for attracting more visitors to your site, and ensuring that you are ranking high in search results. Here are four tips to help you build a search strategy that will deliver results.
Rewrite and repurpose updated content
Taking the time to rewrite and repurpose updated content is a great way to build a growth-focused search strategy. Rewriting and repurposing content will make it easier to work with, and will ensure that your content remains accurate and relevant. This will also help you develop your writing skills and build trust with your audience.
When rewriting, you’ll want to consider your existing searches. You should also make sure that you’re adding new content to your site. This will help build trust with your audience, and will also make it easier for them to find the information they’re looking for.
Place keywords in search results
Whether you are just starting out or looking to increase traffic to your website, identifying the right keywords to target will help you increase search engine rankings and attract more traffic to your site. Keywords are the words people type into the search bar when they are searching for a particular topic. They show search engines the comprehensive coverage of a topic.
There are two types of keywords – long tail and head terms. Long tail is a longer keyword. It has a lower search volume and a few more searches. These keywords are used for topics that are close to the subject. The difference between long tail and head terms is that head terms fall off quickly, while long tails remain in the search results for a long time.
A good way to find related queries is to look at your competitors. If you are a new site, you should start with keywords that are low in competition. Once you have built up a domain authority, you can begin to increase the rankings of your keywords. If you have an established site, you can use a Search Results report to find keywords that you can bump up to the top 1-3 positions. You can also improve your content and build internal links to push your keywords to the top 1-3 results.
16, Nov 2022
When it comes to marketing your SaaS business, SEO can be a crucial component. While this is true, it isn’t the best growth channel for every business. The right strategies can help you grow your SaaS business in a variety of ways. Listed below are some of the key techniques to consider.
A key aspect of attracting customers is keyword research. Using Podia, a popular online course selling platform, it’s easy to identify which keywords have high search volume, and identify which are more competitive. Keywords with high search volume are worth targeting, as they indicate high purchase intent.
One tool for keyword research is WordItOut, which helps you visualize popular search terms in a tag cloud. Another tool is an n-gram analyzer, which can help you understand what words and phrases people use most. Then, you can incorporate those words and phrases into your content.
A good keyword research strategy should focus on finding the keywords that your ideal customer profile enters into Google. Keywords and phrases will be different at different stages of the funnel, and you should tailor your content accordingly.
16, Nov 2022
Marketing your SaaS service is critical. If you want your product to become a popular brand and generate revenue, you need to pull out all the stops. Word of mouth is not a reliable form of marketing, so you must market deeply and broadly. This requires money – in fact, some of the most successful young SaaS companies spend up to 120% of their revenue in the early years.
8, Nov 2022
What SEO Means
Search engine optimization, or SEO, is the process of improving a website’s visibility in search results. The search engines crawl your website and look for content elements that indicate whether your site is user-friendly. Sites with good content and design are ranked higher on search engines. The crawling process also helps search engines present relevant results to users.
What is SEO and how it works
SEO is an online marketing strategy that involves optimizing your website content and earning inbound links. The objective is to improve your site’s visibility and ranking in search engines like Google. As your site is crawled by search engines, the results of your SEO efforts will appear on the search engine results page (SERP). However, the process can take months before your efforts will start to show results.
Google crawls the web looking for new and updated pages, but it also looks for pages that contain links to other websites. The more links pointing to your site, the higher it ranks. Once it finds your site, Google analyzes its content, images, and other media files, and then ranks those pages based on these factors.
The first step in optimizing your content is keyword research. This is important because keywords are what customers are looking for when they search. The more relevant and useful your content is, the better chance it will be for your website to be found in a search. In addition, search engines use your content to determine your page’s topic, length, and structure.
SEO is all about using keywords to attract potential customers. Keywords fall into two categories: informational keywords and product keywords. For example, if your eCommerce website sells tennis shoes, you will want to optimize each page around both types of keywords. These keywords will help your website appear in the search results for tennis shoes.
Search engines use a complex algorithm to rank websites. This algorithm examines links between websites to determine which are most relevant. The website with the most inbound links is presumed to be more relevant and important. Websites with more links are more likely to be ranked higher in search results. Therefore, it is important to build as many high-quality links as possible.
When you want to attract more customers, you need to get your site ranked highly for relevant keywords. If you do so, you can generate passive traffic month after month. In fact, studies show that 65% of Google users click on organic results.
What is SEO for a beginner?
When it comes to SEO, keywords play a key role. They indicate the topic of an article, making it searchable and easily found by readers. People type keywords into search engines when looking for something, so make sure they match the intent of your target audience. You can use short keywords like ‘digital marketing’ or long-tail keywords like ‘how to create a good digital advertising campaign’.
Google’s guidelines for title tags vary by character count and pixels, but 55-60 characters is a good rule of thumb. The title tag should include the core keyword and related modifiers around it. The title tag is often the first thing searchers see, and it also serves as the headline for organic search results.
The main goal of SEO is to increase traffic to a website. Organic traffic accounts for 64% of web traffic, compared to only 10% from social media. But paid advertising can help increase website traffic faster and boost SEO performance. For example, the new technology called Nanos lets you create ads on Facebook, Instagram, and Google in a matter of seconds. Regardless of the strategy you choose to use, the key to effective SEO is driving traffic to your website.
In general, SEO is the process of improving a website’s ranking in search engine results pages (SERPs). It is crucial to understand that it takes time and patience to see results, but it is a worthwhile investment for your online business. When done right, SEO can increase your website’s exposure, which can lead to increased sales, customer acquisition, and conversion.
Technical SEO involves the basics of site indexability and crawlability. It can make all the difference between a page being indexed and not in Google’s rankings. In addition to keyword research and optimization, you must also make sure that your website is easy to crawl and index. A site that is well-maintained and indexable is a must-have for any online business.
How do you do SEO step by step?
In order to rank in the search engine results, you must create content that will stand out from the competition. SEO involves optimizing your site for relevance, and the best way to achieve this is by analyzing search results for your chosen keywords. This will help you format your pages for the search engine to pick up them and list them in the results.
Creating informative and helpful content is crucial to your SEO ranking. If you can, use infographics and video to enhance your content. Video content has higher chances of ranking on the first page of Google, and should be focused on topics related to your industry. Make sure to make your content as original as possible and as educational as possible.
Is SEO good for beginners?
SEO isn’t something beginners should try right away, but if you have an understanding of the fundamentals, it will take you a matter of weeks or months before you can get the hang of it. It’s important to understand that it takes time and effort to become an SEO expert, and it’s important to understand that the goal of SEO is to create long-term success. As Bill Gates famously said in 1996, “Content is king!” Google users are happy when search results cater to their needs.
SEO is an ever-evolving field. It can be frustrating if you don’t keep up with the latest trends in the industry. With the advent of artificial intelligence, algorithms are constantly being changed, and it’s imperative to stay up to date on the latest developments. Regardless of how experienced you are, there is always something new to learn in the world of SEO.
25, Aug 2022
Once you have a list of keywords, the next step is to embed targeted keywords into your site’s content. Each page should be focused on the main query or group of queries.
Let’s take a look at a few important basic page elements that are essential if you want to drive targeted traffic to your site:
This tag helps search engines understand the actual meaning of the page, what it is about, and also recognizes the queries you want to rank for. And this is the most effective place to place your keywords. But do not forget that Yandex and Google still punish aggressive and manipulative use of keywords.
The Title tag is not the main title of your page. The title you see on the page is usually an H1 (or possibly H2) HTML element. The Title tag is what you see at the very top of the browser, and it’s populated with the page’s source code in the meta tag:
JSC “Tinkoff Bank”
How it happened. You thought to open an individual entrepreneur – we will register it for free
The length of a Title that is shown on Google will vary (it’s based on pixels, not character count), but 55-60 characters on average is the ideal size in practice.
In the case of Yandex, the optimal length of the Title tag is 65-70 characters. In this case, the length and occurrence of the key query that makes up the title text plays an important role.
When composing the Title, remember that this is what the user sees in the search results, what gets into the snippet.
The title should give an answer to the main intent of the user, not break off in half a word and be written in human language, and not “Buy DVR Moscow”.
While the Title tag is actually your site’s title in the SERPs, the Description (another HTML meta element that can be updated in the site’s code but not appear on the page) is actually additional advertising for the site.
Google takes some liberties with what to display in a snippet, so your meta description may not always appear. Instead, Google’s crawler can rip out the piece of content that it thinks best fits the description of the page.
But if you can write an attractive page description that convinces people to click on the link, then you can significantly increase traffic to the site. (Remember: appearing in search results is only the first step! You still need search engines to come to your site.)
Example Description in Google search engine:
Description example in the Yandex search engine:
Body. Page content
Of course, in addition to the meta description (Title and Description), the actual content of the page itself is also important. Different pages serve different purposes.
Google and Yandex are increasingly favoring certain types of content, and there are a few things to keep in mind when creating any of the pages on your site:
Extensive and unique content. There is no magic number in terms of word count, and if you have multiple pages of content on your site with a few hundred words, you won’t lose favor with the search engines. But more often, longer unique content is preferred.
If you have a large number of very short (50-200 words) pages or a lot of duplicate content where nothing changes except for the title tag of the page, this can negatively affect the position of the site. Look at your site as a whole: is a large percentage of your pages skinny, duplicated, and of little value or low demand? If yes, try to find a way to “make” these pages better, full of content. Check your analytics to see how much traffic these pages are getting, and simply exclude them (using the noindex meta tag) from search results so that search engines don’t think you’re trying to flood their index with lots of low-value pages in an attempt to rank them up.
A tool for webmasters will help you find low-value and low-quality pages on the site. For example, Yandex Webmaster will help you find such pages through Indexing, then Pages in the search, here we select Excluded pages, in the Status filter we select the necessary parameters, in our case, a low-value or low-demand page.
Involvement. Search engines, especially Google, are paying more and more attention to engagement and user experience metrics. You can positively influence these indicators by making sure that your content responds to the user’s request, it (the content) is really useful, interesting and can be interacted with. Make sure the pages load quickly and don’t contain unnecessary design elements or, for example, overly aggressive ads above the content.
“Sharability” or “sharing capability”, i.e. the ability to share this specific content on social networks
The way you mark up your images can affect not only how search engines perceive your page, but also the amount of search traffic generated by image searches on your site.
The alt attribute is an HTML element that allows you to provide alternative information for an image if the user cannot view it. Your images can break over time (files get deleted, users can’t connect to the site, etc.), so a useful image description can be important in terms of overall usability. It also gives you another opportunity – beyond the content – to help search engines understand what the page is about.
It is not at all necessary to “stuff” with Alt keywords. Just don’t skip it and try to give a complete and accurate description of the image (imagine describing it to someone who can’t see it – that’s what the Alt attribute is really for!). You can read more about the ATL and title attributes for images in the Yandex help.
The structure of your site’s URL can be important both in terms of tracking (you can more easily segment data in reports using a segmented logical URL structure) and in terms of being able to share the URL of the page (shorter descriptive URLs are easier to copy and paste and tend to be erroneously cropped less often). Once again: don’t try to cram in as many keywords as possible; create a short, descriptive URL.
What’s more: if you don’t have to, don’t change your URLs. Even if your URLs aren’t “beautiful”, if you don’t see them negatively impacting users and businesses in general, don’t change them to be more keyword-focused for “better SEO”. If you really need to change the URL structure, make sure you are using the correct 301 page redirect. This is a common mistake that companies make when changing the design of their sites, we have a separate cool article on this topic: “Website redesign or how to maintain your ranking in search engines without losing positions and traffic”.
25, Aug 2022
What really helps to increase traffic from search engines?
TOP-10 search engines (at the end of the 20th year):
Google – 53.9% (73.5 million hits)
Yandex — 43.1% (58.7 million hits)Rambler – 0.1% (181 thousand clicks)
Bing – 0.1% (147k hits)
Tut.by – 0.01% (12 thousand clicks)
Yahoo – 0.001% (6.5 thousand clicks)
The share of traffic is now divided between search engines in approximately the same ratio, but Yandex and Google are invariably in the lead. Therefore, most seo-specialists usually focus on them. To get into the search results of these two search engines, you need to understand the basic principles of their algorithms and the principles of ranking sites.
Search engine algorithms are constantly updated, and every year it becomes more and more difficult to get to the top of the results and keep your positions there. And many cheap and easy ways to improve your rankings have become extremely risky and face sanctions from search engines.
So what works? How do Google and Yandex determine which pages to return in response to what people are looking for? How to get all this valuable traffic to your website?
Google’s algorithm is extremely complex, and here are the basic principles it uses to rank websites:
Google looks for pages that contain quality and relevant information about the user’s query.
It determines relevancy by “scanning” your site’s content and evaluating (using algorithms) whether that content matches what the user is looking for, typically based on the keywords it contains.
Google defines the “quality” of a site in many different ways, but it’s still important to Google the quantity and quality of other websites that link to your page and to your site as a whole.
The Google algorithm also evaluates additional elements to determine where your site will rank, such as:
How do people interact with your site (do they find the information they need and stay on the site, or do they return to the search page and follow another link? Or do they just ignore you in the search results?)
Your website loading speed and mobile friendliness
How much unique content do you have (versus low value content or duplicate content)
The Google algorithm considers hundreds of ranking factors in response to search queries, and they are constantly updating and improving their process.
Ranking factors in Yandex largely overlap with Google factors. But there are also some peculiarities. So in 2021, Yandex named the main parameters using the example of online stores:
the Yandex quality index (QI) is still decisive;
physical quantities of the HTML code;
the number of quality pages in the index;
the quality and number of links that lead to a third-party resource;
quality of incoming links;
the presence of the resource in social networks;
the number of transitions from the search and behavioral factors – presence time, browsing depth, number of bounces and last click;
ALT attributes and the number of words in each of them;
the quality of domains that link to your site;
number of words in internal links;
the number of direct visits to the resource;
website presence on YouTube;
the number of clicks from social networks and mail.
The good news is that you don’t have to be an SEO expert to rank high in search results. We’ll look at proven website optimization techniques to help you drive targeted traffic through search.
25, Aug 2022
You must have heard of SEO. And if you haven’t heard, then you could just read the definition of the term on Wikipedia. But understanding that SEO is “a set of measures for internal and external optimization to raise the position of a site in the search engine results for certain user queries” will not really help solve the problems of your business and site. For example:
How to optimize your site or client’s site for search engines?
How to increase your site’s organic visibility so that users can easily find content?
How do you know how much time to spend on SEO?
How can you tell “good” SEO advice from “bad” or even “harmful” ones?
And what you will definitely wonder as a business owner or employee is how you can effectively use SEO to drive more relevant website traffic, leads, sales, and ultimately revenue and profit for your business. This is what we want to focus on in our guide.
Why should you pay attention to SEO?
Billions of people search the internet every day. Organic traffic is extremely powerful, not only because it is large in terms of quantity, but also because it consists of specific requests, often containing certain content.
Let’s imagine a situation. For example, you sell video recorders. Would you prefer to advertise your product on a billboard in a certain area of the city so that every car owner in that area sees this advertisement (regardless of whether they need a DVR or not)? Or offer a product every time someone types the query: “buy a dash cam” in the search bar? Most likely the second option, because these users have commercial intent in their request. That is, they literally stand up and say they want to buy what you offer.
24, Aug 2022
It’s about building an affiliate program. Offer your users a reward in the form of a small fraction of what the people that this user will refer to your service will pay you. This mechanic is quite common and works best in the mass product segment.
In recent years, CPA platforms (from the English Cost Per Action – payment for action) have been developing more and more actively in Russia, aggregating offers from advertisers and transmitting them to an extensive database of webmasters who are ready to promote these offers. Payment in such systems occurs directly for the action (for registration, for ordering, and so on) performed on your site, this significantly reduces (but does not exclude) the risks of inefficient spending of the marketing budget. Examples of such networks in Russia are Mixmarket, Admitad, CPANetwork and others.
If your product is intended for business, web studios, consulting and advertising agencies, system integrators, etc. can become an excellent distribution channel. It is quite common practice to provide such partners with white-label solutions so that they can sell the service to end customers under their own brand. The mechanics of work are almost the same: a partner introduces your product to his client and receives either a one-time fee or a small percentage of all client payments in the system.
You might not notice it, but in terms of the number of Internet users, Russia is the first market in Europe. Internet projects are growing like mushrooms after the rain. Look around: it’s almost certain that someone is trying to solve the same audience problem as you, but is not your direct competitor. I know dozens of services that in one way or another try to increase the income of an online store and are successfully used by many businesses at the same time. To get the opportunity to appeal to the audience of a related service is your task. Arrange for a joint mailing list, cross-posting on corporate blogs, a webinar, or providing exclusive terms for partner clients. The beauty of this approach is that the “active” customers of your partner’s service are already profitable, and if they are interested in your service, they will most likely be profitable for you.
Despite the fact that the promotion strategy of different services may be similar, the tactics will always be different. Carefully work out the values that your product carries, audience segmentation, its tasks and ways to solve them. Don’t forget about your customer’s IT services. They worry about the security, reliability, performance, and integration capabilities of your product because they don’t have direct access to it. Take care of them at least at the documentation level.
Promote your entire service, not individual “chips” of the product. Remember that the process of using it includes registration with the setting, and the process of “learning” how to use it, and communicating with those. support, and even actions to pay or stop using the product. Each of these points can play a decisive role in deciding whether to use your product by one or another segment of your target audience.
We have considered the main mechanics of promoting SaaS services on the Internet, available to most startups, used with a limited budget. Much is left behind the scenes, much you will have to rework and supplement on your own. I can only wish you success in this.