16, Nov 2022
How Important Is SEO in a SaaS Business?
When it comes to marketing your SaaS business, SEO can be a crucial component. While this is true, it isn’t the best growth channel for every business. The right strategies can help you grow your SaaS business in a variety of ways. Listed below are some of the key techniques to consider.
A key aspect of attracting customers is keyword research. Using Podia, a popular online course selling platform, it’s easy to identify which keywords have high search volume, and identify which are more competitive. Keywords with high search volume are worth targeting, as they indicate high purchase intent.
One tool for keyword research is WordItOut, which helps you visualize popular search terms in a tag cloud. Another tool is an n-gram analyzer, which can help you understand what words and phrases people use most. Then, you can incorporate those words and phrases into your content.
A good keyword research strategy should focus on finding the keywords that your ideal customer profile enters into Google. Keywords and phrases will be different at different stages of the funnel, and you should tailor your content accordingly.