18, Nov 2022
How to Build a Growth-Focused Search Strategy
Having a growth-focused search strategy is important for attracting more visitors to your site, and ensuring that you are ranking high in search results. Here are four tips to help you build a search strategy that will deliver results.
Rewrite and repurpose updated content
Taking the time to rewrite and repurpose updated content is a great way to build a growth-focused search strategy. Rewriting and repurposing content will make it easier to work with, and will ensure that your content remains accurate and relevant. This will also help you develop your writing skills and build trust with your audience.
When rewriting, you’ll want to consider your existing searches. You should also make sure that you’re adding new content to your site. This will help build trust with your audience, and will also make it easier for them to find the information they’re looking for.
Place keywords in search results
Whether you are just starting out or looking to increase traffic to your website, identifying the right keywords to target will help you increase search engine rankings and attract more traffic to your site. Keywords are the words people type into the search bar when they are searching for a particular topic. They show search engines the comprehensive coverage of a topic.
There are two types of keywords – long tail and head terms. Long tail is a longer keyword. It has a lower search volume and a few more searches. These keywords are used for topics that are close to the subject. The difference between long tail and head terms is that head terms fall off quickly, while long tails remain in the search results for a long time.
A good way to find related queries is to look at your competitors. If you are a new site, you should start with keywords that are low in competition. Once you have built up a domain authority, you can begin to increase the rankings of your keywords. If you have an established site, you can use a Search Results report to find keywords that you can bump up to the top 1-3 positions. You can also improve your content and build internal links to push your keywords to the top 1-3 results.