24, Aug 2022
Untested but Valuable Ideas for your content strategy
There are still ideas that I have not tested on my own skin, but which, according to data from competitors and personal feelings, will give a good result.
- Product Hunt
In the articles that I studied on Product Hunt, the low efficiency of this site in terms of sales is striking. But if you can get a good link and traffic at a low cost, why not. Moreover, there are already a lot of checklists for preparation.
So, we plan to launch a campaign on Product Hunt soon. Add me as a friend and write to me if you need to vote for your product.
- Medium
Here I like the example of Tim Soulo’s blog and the very idea of publishing valuable and interesting articles for which it is difficult to find good semantics and therefore it is better not to publish them on the site’s blog.
As far as I know, the secret to reach is not only great content, but also the ability to get material approved in The Startup community, which includes more than 600 thousand subscribers. If anyone has interesting experience and recommendations on Medium, please share in the comments.
3.Twitter
As a user, I don’t like Twitter. But when you start working seriously with English-language platforms and communicate with foreign experts, you see that this is a huge part of the Anglonet life. The activity of both the person and the company on Twitter looks like a rule of good form.
- YouTube
Being able to optimize a video for YouTube and turning it into a permanent source of traffic is not the same thing. Yes, you can transform some of your text materials into a video story.
But regularly filming, editing, designing and distributing videos will take so much time that for noticeable results you will need to dedicate one person to this. And yet you have to go there.
Video content makes it easier for the user to perceive information, shows your face and thus inspires more confidence in the product.
- Podcasts
Tom Hunt once wrote to me on Facebook, a marketer who builds content marketing for business only on the basis of podcasts. After researching this issue, I found out that this is a separate large traffic channel, which also requires a lot of time and money to build up. We have not tested it yet, but if we try, I will share my experience.
All of the above ideas and instructions are not an exhaustive list. We are constantly testing new platforms and ideas for content, but we do not continue to work on each of them.
If I had such an instruction at the beginning of the journey, I would have achieved results 2 times faster. But there is one more nuance.
You need money to continuously grow your organic traffic. If you do not have external investments, then you can get them only by successfully converting the flow of users that you attracted with your first efforts. Therefore, you cannot be successful in SEO over a long period of time without success in marketing and product management.
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- By Artur Dent
24, Aug 2022
Idea for creating blog posts
- We take page ideas from competitors
In this case, the competitor is any site that ranks according to your semantics. It doesn’t have to be a product similar to yours.
Your competitors may have a different site structure, different type of content, but the semantics they cover will be similar.
It is best to take semantics from market leaders. From the very beginning, we collected ideas from Moz pages.
Ahrefs “Top Pages” report on moz.com
But remember that the semantics of market leaders will not necessarily be exhaustive. For two reasons:
there is always valuable semantics that Ahrefs, Semrush, Similarweb services do not see.
there are always valuable semantics that your competitors don’t rank for.
- Divide the product into mini-products
We made it too late. And I had to start from there. For the first year, our main product was an SEO page analysis tool.
This analysis consists of many checks. Each of them represents a separate value for users. And every single check is searched by users on Google.
The value of such pages consists of four parameters:
You don’t need a lot of content to start ranking.
lower competition for keywords;
it is easy to make the same pages in other languages;
high conversion to the next step.
An example of our mini-product, which is part of the main product
- We create related mini-products
These should be mini products:
for which there is semantics;
take little time from your developers;
close in subject matter to your main product.
An example of our mini product, which is not part of the main product
- We create mini-products based on the API of other products
This item is similar to the previous one. But here you need more investment from a product manager and designer than from developers.
It is important to realize that there are many ways to use and visualize the same data. And the market leader with the best data in a niche doesn’t always represent it in the best possible way.
An example of our attendance tool based on the API of another product
- Looking for other ways to use the product
At some point, we noticed that a cluster of YouTube pages works well on kparser.com. I looked around to see what other YouTube pages our competitors have that aren’t related to our product at all.
The youtube name generator query cluster was very frequent and had little competition. Thinking about how to connect our product and the solution to this user need, I created this page.
Now this page is the first in terms of traffic and in the top three for backlinks.
The instruction is simple:
collect a list of the most impossible ideas, how else the product can be useful;
study the content of other products that are not yet your competitors;
make a couple of experimental pages;
if something worked, you may have opened another big niche for your product.
