24, Aug 2022
- We take page ideas from competitors
In this case, the competitor is any site that ranks according to your semantics. It doesn’t have to be a product similar to yours.
Your competitors may have a different site structure, different type of content, but the semantics they cover will be similar.
It is best to take semantics from market leaders. From the very beginning, we collected ideas from Moz pages.
Ahrefs “Top Pages” report on moz.com
But remember that the semantics of market leaders will not necessarily be exhaustive. For two reasons:
there is always valuable semantics that Ahrefs, Semrush, Similarweb services do not see.
there are always valuable semantics that your competitors don’t rank for.
- Divide the product into mini-products
We made it too late. And I had to start from there. For the first year, our main product was an SEO page analysis tool.
This analysis consists of many checks. Each of them represents a separate value for users. And every single check is searched by users on Google.
The value of such pages consists of four parameters:
You don’t need a lot of content to start ranking.
lower competition for keywords;
it is easy to make the same pages in other languages;
high conversion to the next step.
An example of our mini-product, which is part of the main product
- We create related mini-products
These should be mini products:
for which there is semantics;
take little time from your developers;
close in subject matter to your main product.
An example of our mini product, which is not part of the main product
- We create mini-products based on the API of other products
This item is similar to the previous one. But here you need more investment from a product manager and designer than from developers.
It is important to realize that there are many ways to use and visualize the same data. And the market leader with the best data in a niche doesn’t always represent it in the best possible way.
An example of our attendance tool based on the API of another product
- Looking for other ways to use the product
At some point, we noticed that a cluster of YouTube pages works well on kparser.com. I looked around to see what other YouTube pages our competitors have that aren’t related to our product at all.
The youtube name generator query cluster was very frequent and had little competition. Thinking about how to connect our product and the solution to this user need, I created this page.
Now this page is the first in terms of traffic and in the top three for backlinks.
The instruction is simple:
collect a list of the most impossible ideas, how else the product can be useful;
study the content of other products that are not yet your competitors;
make a couple of experimental pages;
if something worked, you may have opened another big niche for your product.