25, Aug 2022
What is SEO and why is it important?
You must have heard of SEO. And if you haven’t heard, then you could just read the definition of the term on Wikipedia. But understanding that SEO is “a set of measures for internal and external optimization to raise the position of a site in the search engine results for certain user queries” will not really help solve the problems of your business and site. For example:
How to optimize your site or client’s site for search engines?
How to increase your site’s organic visibility so that users can easily find content?
How do you know how much time to spend on SEO?
How can you tell “good” SEO advice from “bad” or even “harmful” ones?
And what you will definitely wonder as a business owner or employee is how you can effectively use SEO to drive more relevant website traffic, leads, sales, and ultimately revenue and profit for your business. This is what we want to focus on in our guide.
Why should you pay attention to SEO?
Billions of people search the internet every day. Organic traffic is extremely powerful, not only because it is large in terms of quantity, but also because it consists of specific requests, often containing certain content.
Let’s imagine a situation. For example, you sell video recorders. Would you prefer to advertise your product on a billboard in a certain area of the city so that every car owner in that area sees this advertisement (regardless of whether they need a DVR or not)? Or offer a product every time someone types the query: “buy a dash cam” in the search bar? Most likely the second option, because these users have commercial intent in their request. That is, they literally stand up and say they want to buy what you offer.
- By Artur Dent